Privacy Policy

1. Welcome to Heed

Welcome to Heed. This Privacy Policy explains how we collect, use, and protect your information when you use the Heed mobile application and website at heed.app (collectively, the "Service"). By using Heed, you acknowledge that you have read and understood these terms.

We designed Heed with privacy as a core principle. The most sensitive data — your journal reflections, your screen time choices, your spiritual practice — stays on your device. We do not sell your data. We do not serve advertisements.

2. Who We Are

26 Labs Ltd is the data controller for this Service — a private limited company incorporated in England and Wales.

• Company: 26 Labs Ltd
• Registered: England and Wales
• Email: [email protected]
• Website: heed.app

3. What Information We Collect

3.1 Information You Provide Directly

Your name: Entered during onboarding to personalise your experience (e.g. "Assalamu alaykum, Hamza"). Stored locally on your device only.

Practice preferences: Your chosen dhikr types, intensity settings, and ritual preferences — configured during onboarding and stored locally on your device.

3.2 Usage and Practice Data

Your dhikr counts, day streaks, prayer logs, time earned, and session statistics are stored locally on your device. If you have iCloud enabled, this data is backed up through your personal iCloud account — which we cannot access.

Journal entries: Any reflections or thoughts you write in Heed's journal are stored exclusively on your device. They are never transmitted to our servers or any third party under any circumstances.

3.3 Screen Time Data

3.4 Location Data (Qibla)

The Qibla feature uses your device's live location to calculate the direction of prayer toward Makkah. This calculation is performed entirely on your device in real time. Your location is not stored, logged, or transmitted to any server. You can revoke location access at any time in your iPhone Settings.

3.5 Purchase Information

Heed subscriptions are processed entirely by Apple through the App Store. We do not collect or store your payment details, card information, or billing address. Please refer to Apple's Privacy Policy for information on how Apple handles payment data.

4. How We Use Your Data

We use the information we collect to:

• Provide, maintain, and improve the Heed application
• Personalise your experience using your name and preferences stored on your device
• Comply with our legal obligations as a UK company

We do not use your data for advertising, profiling, or any form of automated decision-making.

5. Data Storage and Security

The vast majority of data in Heed is stored locally on your iPhone using Apple's secure on-device storage mechanisms (SwiftData). This data is protected by your device's encryption and, where applicable, your biometric security.

We retain personal information only as long as necessary for the purposes described in this policy or as required by applicable law.

Removing your data: Because Heed does not require account creation, there is no server-side account to delete. Uninstalling the app removes all locally stored data from your device. iCloud backups can be managed through your iCloud settings.

6. Third Parties

We work with one third-party service:

• Apple Inc. — iOS platform, App Store, StoreKit (subscriptions), FamilyControls (screen time), and iCloud backup. Subject to Apple's Privacy Policy.

We do not use any analytics services, crash reporting tools, or advertising networks. We do not sell, rent, or share your personal information with any third party for marketing or advertising purposes.

We may disclose information if required by law or a valid court order.

7. Children's Privacy

Heed is not directed to individuals under the age of 16. We do not knowingly collect personal information from anyone under 16. If you believe a child under 16 has provided us with personal information, please contact us at [email protected] and we will take prompt steps to remove that information.

8. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of any inaccurate data we hold.
• Right to erasure: Request deletion of your personal data where there is no legitimate reason for us to continue processing it.
• Right to restriction: Request that we restrict how we process your data in certain circumstances.
• Right to object: Object to processing based on our legitimate interests.
• Right to data portability: Where applicable, request your data in a machine-readable format.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

You may also lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. International Data Transfers

Heed is built and operated in the United Kingdom. As most data is stored locally on your device, international data transfers are minimal. Where data is processed by Apple (which operates globally), Apple applies appropriate safeguards in accordance with applicable data protection law.

10. Updates and Contact

We may update this Privacy Policy from time to time. Any material changes will be communicated within the app or on this page. The "Last updated" date at the top indicates when the most recent revision was made.

• Email: [email protected]
• Company: 26 Labs Ltd, registered in England and Wales